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Place branding for small cities, regions & downtowns = the essentials for successful destinations

By: Material type: TextTextPublication details: Delaware Independently published 2019Description: 238 p 23 cmISBN:
  • 9781098740900
Subject(s): LOC classification:
  • G155.A1  B167p 2019
Contents:
The World of Brands and Branding --- The Rise of Small Cities --- The Nature of Place Brands --- Why Bother with Branding? --- The Challenges --- Place Branding: New Frontiers --- Economic Development and the Community Brand --- Branding Downtowns and Districts --- What is Being Branded and Why? --- Prepare to Start --- Selecting Place Branding Expertise --- Steps to a Sustainable Place Brand --- Assessment and Audit --- The Power of Positioning --- Rebranding, Stereotypes, and Clich s --- Analysis and Advantage --- Will One Brand Fit Us All? --- Architecture and Alignment? --- The Perilous Path of Taglines --- The Keys to Successful Logo Design --- Articulate --- Activation --- Integrated Marketing Communications --- Delivering Brand Experiences --- The Keys to a Beloved Sense of Place --- Adoption --- Action and Afterward
List(s) this item appears in: business administration บริหารธุรกิจ (Update2023)
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Holdings
Item type Current library Shelving location Call number Status Date due Barcode Item holds
General Book General Book Kuakarun Nursing Library Shelving Cart G155.A1 B167p 2019 (Browse shelf(Opens below)) Available 0000047656
Total holds: 0

The World of Brands and Branding --- The Rise of Small Cities --- The Nature of Place Brands --- Why Bother with Branding? --- The Challenges --- Place Branding: New Frontiers --- Economic Development and the Community Brand --- Branding Downtowns and Districts --- What is Being Branded and Why? --- Prepare to Start --- Selecting Place Branding Expertise --- Steps to a Sustainable Place Brand --- Assessment and Audit --- The Power of Positioning --- Rebranding, Stereotypes, and Clich s --- Analysis and Advantage --- Will One Brand Fit Us All? --- Architecture and Alignment? --- The Perilous Path of Taglines --- The Keys to Successful Logo Design --- Articulate --- Activation --- Integrated Marketing Communications --- Delivering Brand Experiences --- The Keys to a Beloved Sense of Place --- Adoption --- Action and Afterward

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