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Corporate communication : a guide to theory and practice / Joep Cornelissen

By: Material type: TextTextPublication details: London : SAGE Publications, 2017Edition: 5th editionDescription: xxvi, 306 pages : illustrations ; 25 cmISBN:
  • 9781473953697
  • 9781473953703
Subject(s): LOC classification:
  • HD30.3 C814c 2017
Contents:
PART 1 - Introduction -- Defining Corporate Communication -- Corporate Communication in Contemporary Organizations -- Corporate Communication in a Changing Media Environment
PART 2 - Conceptual Foundations -- Stakeholder Management and Communication -- Corporate Identity, Branding and Corporate Reputation
PART 3 - Corporate Communication In Practice -- Communication Strategy -- Research and Measurement
PART 4 - Specialist Areas in Corporate Communication -- Media Relations -- Employee Communication -- Issues Management -- Crisis Communication
PART 5 - New Developments In Corporate Communication -- Leadership and Change Communication -- Corporate Social Responsibility (CSR) and Community Relations
Summary: Corporate Communication' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organised and managed properly
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Holdings
Item type Current library Shelving location Call number Status Date due Barcode Item holds
General Book General Book Kuakarun Nursing Library Processing unit HD30.3 C814c 2017 (Browse shelf(Opens below)) Available A0000000477
Total holds: 0

PART 1 - Introduction -- Defining Corporate Communication -- Corporate Communication in Contemporary Organizations -- Corporate Communication in a Changing Media Environment

PART 2 - Conceptual Foundations -- Stakeholder Management and Communication -- Corporate Identity, Branding and Corporate Reputation

PART 3 - Corporate Communication In Practice -- Communication Strategy -- Research and Measurement

PART 4 - Specialist Areas in Corporate Communication -- Media Relations -- Employee Communication -- Issues Management -- Crisis Communication

PART 5 - New Developments In Corporate Communication -- Leadership and Change Communication -- Corporate Social Responsibility (CSR) and Community Relations

Corporate Communication' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organised and managed properly

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