Corporate communication : a guide to theory and practice /
Cornelissen, Joep,
Corporate communication : a guide to theory and practice / Joep Cornelissen - 5th edition - London : SAGE Publications, 2017 - xxvi, 306 pages : illustrations ; 25 cm
PART 1 - Introduction -- Defining Corporate Communication -- Corporate Communication in Contemporary Organizations -- Corporate Communication in a Changing Media Environment PART 2 - Conceptual Foundations -- Stakeholder Management and Communication -- Corporate Identity, Branding and Corporate Reputation PART 3 - Corporate Communication In Practice -- Communication Strategy -- Research and Measurement PART 4 - Specialist Areas in Corporate Communication -- Media Relations -- Employee Communication -- Issues Management -- Crisis Communication PART 5 - New Developments In Corporate Communication -- Leadership and Change Communication -- Corporate Social Responsibility (CSR) and Community Relations
Corporate Communication' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organised and managed properly
9781473953697 9781473953703
Business communication
Communication in management
HD30.3 / C814c 2017
Corporate communication : a guide to theory and practice / Joep Cornelissen - 5th edition - London : SAGE Publications, 2017 - xxvi, 306 pages : illustrations ; 25 cm
PART 1 - Introduction -- Defining Corporate Communication -- Corporate Communication in Contemporary Organizations -- Corporate Communication in a Changing Media Environment PART 2 - Conceptual Foundations -- Stakeholder Management and Communication -- Corporate Identity, Branding and Corporate Reputation PART 3 - Corporate Communication In Practice -- Communication Strategy -- Research and Measurement PART 4 - Specialist Areas in Corporate Communication -- Media Relations -- Employee Communication -- Issues Management -- Crisis Communication PART 5 - New Developments In Corporate Communication -- Leadership and Change Communication -- Corporate Social Responsibility (CSR) and Community Relations
Corporate Communication' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organised and managed properly
9781473953697 9781473953703
Business communication
Communication in management
HD30.3 / C814c 2017