Corporate communication : a guide to theory and practice / Joep Cornelissen
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781473953697
- 9781473953703
- HD30.3 C814c 2017
Item type | Current library | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
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Kuakarun Nursing Library | Processing unit | HD30.3 C814c 2017 (Browse shelf(Opens below)) | Available | A0000000477 |
PART 1 - Introduction -- Defining Corporate Communication -- Corporate Communication in Contemporary Organizations -- Corporate Communication in a Changing Media Environment
PART 2 - Conceptual Foundations -- Stakeholder Management and Communication -- Corporate Identity, Branding and Corporate Reputation
PART 3 - Corporate Communication In Practice -- Communication Strategy -- Research and Measurement
PART 4 - Specialist Areas in Corporate Communication -- Media Relations -- Employee Communication -- Issues Management -- Crisis Communication
PART 5 - New Developments In Corporate Communication -- Leadership and Change Communication -- Corporate Social Responsibility (CSR) and Community Relations
Corporate Communication' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organised and managed properly
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