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Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxville.

By: Material type: TextTextPublisher: Lanham : Rowman & Littlefield, [2018]Edition: 3rd edDescription: viii, 359 pages ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781538101049 (cloth : alk. paper)
  • 9781538101056 (pbk. : alk. paper)
Subject(s): LOC classification:
  • HF5415.123 B557 2018
Contents:
Integrated Marketing Communication --- IMC Marketing Plans --- Branding and Positioning --- Creative Briefs --- The Creative Process --- Copywriting --- Campaigns --- Public Relations --- Newspaper Advertising --- Magazine Advertising --- Radio Advertising --- Television Advertising --- Out-of-Homeand Transit Advertising --- Direct Marketing --- Sales Promotion --- Internet Marketing and Social Media --- Mobile Media Marketing --- Alternative Media Advertising
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Holdings
Item type Current library Shelving location Call number Status Date due Barcode Item holds
General Book General Book Kuakarun Nursing Library Processing unit HF5415.123 B557 2018 C.2 (Browse shelf(Opens below)) Available 0000049474
General Book General Book Kuakarun Nursing Library Shelving Cart HF5415.123 B557 2018 (Browse shelf(Opens below)) Available 0000047701
Total holds: 0

Includes bibliographical references and index.

Integrated Marketing Communication --- IMC Marketing Plans --- Branding and Positioning --- Creative Briefs --- The Creative Process --- Copywriting --- Campaigns --- Public Relations --- Newspaper Advertising --- Magazine Advertising --- Radio Advertising --- Television Advertising --- Out-of-Homeand Transit Advertising --- Direct Marketing --- Sales Promotion --- Internet Marketing and Social Media --- Mobile Media Marketing --- Alternative Media Advertising

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