Fundamentals of airline marketing
Scott Ambrose
Fundamentals of airline marketing - New York : Routledge 2021. - 234 pages 7.25 x 0.5 x 9.5 inches
1 Airline strategy and structure; 2 Global infl uences: the world in which airlines operate; 3 Technology: airline digital marketing; 4 Airline market segmentation; 5 Product: the expanded view of passenger air travel; 6 Place: airline channels of distribution; 7 Promotion: building airline brand loyalty; 8 Price: airline revenue generation and management; 9 Airline services, internal marketing, and human resources management; 10 Airline service quality: measuring and managing the customer experience
9780367178024
Airlines -- Marketing.
TRANSPORTATION -- Aviation -- General.
Aeronautics, Commercial -- Marketing.
HE9781. A63 / 2021
Fundamentals of airline marketing - New York : Routledge 2021. - 234 pages 7.25 x 0.5 x 9.5 inches
1 Airline strategy and structure; 2 Global infl uences: the world in which airlines operate; 3 Technology: airline digital marketing; 4 Airline market segmentation; 5 Product: the expanded view of passenger air travel; 6 Place: airline channels of distribution; 7 Promotion: building airline brand loyalty; 8 Price: airline revenue generation and management; 9 Airline services, internal marketing, and human resources management; 10 Airline service quality: measuring and managing the customer experience
9780367178024
Airlines -- Marketing.
TRANSPORTATION -- Aviation -- General.
Aeronautics, Commercial -- Marketing.
HE9781. A63 / 2021