Health communication : strategies and skills for a new era /
Parvanta, Claudia F.,
Health communication : strategies and skills for a new era / Claudia F. Parvanta, Sarah Bauerle Bass. - xvii, 324 pages : illustrations - Health foundations . - Health foundations. .
Includes bibliographical references and index.
Your world, your health -- Communication 101 : what's health got to do with it? -- Getting it right : words, numbers, and meaning -- Health communication practice strategies and theories -- Creating meaningful health communication -- Media and communication channel selection and planning : the plot thickens -- Planning health communication interventions -- Implementation and evaluation -- Communication in the healthcare setting -- School health -- Workplace health.
9781284065879 (pbk.)
2018009707
Health Communication
Health Education
WA 590 / P874 2020
Health communication : strategies and skills for a new era / Claudia F. Parvanta, Sarah Bauerle Bass. - xvii, 324 pages : illustrations - Health foundations . - Health foundations. .
Includes bibliographical references and index.
Your world, your health -- Communication 101 : what's health got to do with it? -- Getting it right : words, numbers, and meaning -- Health communication practice strategies and theories -- Creating meaningful health communication -- Media and communication channel selection and planning : the plot thickens -- Planning health communication interventions -- Implementation and evaluation -- Communication in the healthcare setting -- School health -- Workplace health.
9781284065879 (pbk.)
2018009707
Health Communication
Health Education
WA 590 / P874 2020