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Fundamentals of airline marketing
Material type:
TextPublication details: New York : Routledge 2021.Description: 234 pages 7.25 x 0.5 x 9.5 inchesISBN: - 9780367178024
- HE9781. A63 2021
Contents:
1 Airline strategy and structure; 2 Global infl uences: the world in which airlines operate; 3 Technology: airline digital marketing; 4 Airline market segmentation; 5 Product: the expanded view of passenger air travel; 6 Place: airline channels of distribution; 7 Promotion: building airline brand loyalty; 8 Price: airline revenue generation and management; 9 Airline services, internal marketing, and human resources management; 10 Airline service quality: measuring and managing the customer experience
| Item type | Current library | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
General Book
|
Kuakarun Nursing Library | Processing unit | HE9781. A63 2021 (Browse shelf(Opens below)) | Available | 0000046570 |
Total holds: 0
1 Airline strategy and structure; 2 Global infl uences: the world in which airlines operate; 3 Technology: airline digital marketing; 4 Airline market segmentation; 5 Product: the expanded view of passenger air travel; 6 Place: airline channels of distribution; 7 Promotion: building airline brand loyalty; 8 Price: airline revenue generation and management; 9 Airline services, internal marketing, and human resources management; 10 Airline service quality: measuring and managing the customer experience
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