TY  - BOOK
AU  - Scott Ambrose
AU  - Blaise Waguespack
TI  - Fundamentals of airline marketing
SN  - 9780367178024
AV  - HE9781. A63 2021
PY  - 2021///
CY  - New York
PB  - Routledge
KW  - Airlines -- Marketing
KW  - TRANSPORTATION -- Aviation -- General
KW  -  Aeronautics, Commercial -- Marketing
N1  - 1 Airline strategy and structure; 2 Global infl uences: the world in which airlines operate; 3 Technology: airline digital marketing; 4 Airline market segmentation; 5 Product: the expanded view of passenger air travel; 6 Place: airline channels of distribution; 7 Promotion: building airline brand loyalty; 8 Price: airline revenue generation and management; 9 Airline services, internal marketing, and human resources management; 10 Airline service quality: measuring and managing the customer experience
ER  -