TY  - BOOK
AU  - Cornelissen, Joep,
TI  - Corporate communication: a guide to theory and practice 
SN  - 9781473953697
AV  - HD30.3 C814c 2017
PY  - 2017///
CY  - London
PB  - SAGE Publications
KW  - Business communication
KW  - Communication in management
N1  - PART 1 - Introduction -- Defining Corporate Communication -- Corporate Communication in Contemporary Organizations -- Corporate Communication in a Changing Media Environment; PART 2 - Conceptual Foundations -- Stakeholder Management and Communication -- Corporate Identity, Branding and Corporate Reputation; PART 3 - Corporate Communication In Practice -- Communication Strategy -- Research and Measurement; PART 4 - Specialist Areas in Corporate Communication -- Media Relations -- Employee Communication -- Issues Management -- Crisis Communication; PART 5 - New Developments In Corporate Communication -- Leadership and Change Communication -- Corporate Social Responsibility (CSR) and Community Relations
N2  - Corporate Communication' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organised and managed properly
ER  -